by Eva St. Clair April 05, 2019 1 min read
Well, the incredible has happened - at 10:00 am on April 2, 2019, we announced that Boy, Wonder was taking pre-orders....
We are overwhelmed by the success of this campaign, and are absolutely delighted that you are just as invested in seeing Boy, Wonder come to life as we are. We can't wait to ship your orders and see your photos of all your WONDERful boys.
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by Eva St. Clair May 01, 2019 2 min read 1 Comment
by Rebecca Melsky April 28, 2019 3 min read
We started Princess Awesome because we wanted all kids to see trucks, dinosaurs, math, science, trains, and more as just as much for girls as they are for boys. We did that by explicitly putting these topics on clothes usually worn by girls, and we show girls wearing them. The goal at Princess Awesome is not to make our clothes gender neutral, but to take topics that have been gendered by the world around us and return those topics to neutral by applying them to places where they have been absent in children’s clothing - namely girls’ clothing.
by Rebecca Melsky April 26, 2019 3 min read 1 Comment
We were not having any trouble coming up with ideas for Boy, Wonder. The problem was that, like their sisters, boys care very deeply about what is on their clothing - and also have strong preferences about the combination of things that they want to wear. Some boys want sparkles, but not pink. Some want pink but not sparkles. Some like trucks AND purple. Others only want purple, no trucks. Some boys will only wear a shirt with buttons, while others will-not-touch-with-a-ten-foot-pole a shirt with buttons or collars.
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