Updates
"Boy, Wonder" and the Search for a Perfect Bran...
We wanted something that took a stand firmly that the company was a brand for boys, because our mission is to take topics that have been gendered by the world around us...
"Boy, Wonder" and the Search for a Perfect Bran...
We wanted something that took a stand firmly that the company was a brand for boys, because our mission is to take topics that have been gendered by the world around us...
Why Not Gender Neutral?
We started Princess Awesome because we wanted all kids to see trucks, dinosaurs, math, science, trains, and more as just as much for girls as they are for boys. We...
Why Not Gender Neutral?
We started Princess Awesome because we wanted all kids to see trucks, dinosaurs, math, science, trains, and more as just as much for girls as they are for boys. We...
Designing Boys' Clothes is Hard, But Not For th...
We were not having any trouble coming up with ideas for Boy, Wonder. The problem was that, like their sisters, boys care very deeply about what is on their clothing...
Designing Boys' Clothes is Hard, But Not For th...
We were not having any trouble coming up with ideas for Boy, Wonder. The problem was that, like their sisters, boys care very deeply about what is on their clothing...
Stretch Goals Announced! New Raglan Shirt Desig...
The response to our crowdfunding campaign was absolutely amazing! We fully funded in a single day, and all of the Debut Collection fully funded within 36 hours. That kind of...
Stretch Goals Announced! New Raglan Shirt Desig...
The response to our crowdfunding campaign was absolutely amazing! We fully funded in a single day, and all of the Debut Collection fully funded within 36 hours. That kind of...
Crowdfunding for Boy, Wonder - We Need Your Sup...
Bright colors. Unicorns. Adorable animals. Sparkles. Rainbows. That’s not what you find in the boys’ section of most mainstream stores. Because gender stereotypes work both ways, and the things that...
Crowdfunding for Boy, Wonder - We Need Your Sup...
Bright colors. Unicorns. Adorable animals. Sparkles. Rainbows. That’s not what you find in the boys’ section of most mainstream stores. Because gender stereotypes work both ways, and the things that...