by Eva St. Clair April 09, 2019 1 min read
The response to our crowdfunding campaign was absolutely amazing! We fully funded in a single day, and all of the Debut Collection fully funded within 36 hours.
That kind of support has made it possible for us to fast-track three additional designs for our long sleeve raglan shirt collection. Instead of releasing them in late November, we are offering them now as part of our crowdfunding campaign.
We are delighted to be able to offer our three additional designs at 20% off for the remaining duration of the campaign. Each of the designs has a product goal of $5,000. If a product reaches its goal, we will release it along with the Debut Collection in October.
You can easily add any or all of the new designs on to existing pre-orders - just place a second order and we will automatically combine orders going to the same address.
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by Eva St. Clair May 01, 2019 2 min read 1 Comment
by Rebecca Melsky April 28, 2019 3 min read
We started Princess Awesome because we wanted all kids to see trucks, dinosaurs, math, science, trains, and more as just as much for girls as they are for boys. We did that by explicitly putting these topics on clothes usually worn by girls, and we show girls wearing them. The goal at Princess Awesome is not to make our clothes gender neutral, but to take topics that have been gendered by the world around us and return those topics to neutral by applying them to places where they have been absent in children’s clothing - namely girls’ clothing.
by Rebecca Melsky April 26, 2019 3 min read 1 Comment
We were not having any trouble coming up with ideas for Boy, Wonder. The problem was that, like their sisters, boys care very deeply about what is on their clothing - and also have strong preferences about the combination of things that they want to wear. Some boys want sparkles, but not pink. Some want pink but not sparkles. Some like trucks AND purple. Others only want purple, no trucks. Some boys will only wear a shirt with buttons, while others will-not-touch-with-a-ten-foot-pole a shirt with buttons or collars.
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